The colourful lakeside houses of Varenna on Lake Como at dusk, with boats on the shore

Advertise with Holiplanet

Be there when travellers choose, and when investors decide.

Hotels, restaurants and real estate agencies can reach two valuable audiences through our digital City Guides and our free printed guides, distributed across each destination.

Varenna, Lake Como

Who you reach

Two audiences, one destination

People come to Holiplanet for a place they care about. Some are planning a trip, others are ready to own a piece of it. Our guides speak to both, which is why your business can meet them at the moment that matters.

The Spanish Steps and the Barcaccia fountain in Rome at dawn
01 / Travellers

Curious, independent, ready to spend

Travellers use our City Guides to decide where to sleep, where to eat and what is worth their time, first online while they plan, then in print while they walk the city. They look for places with character and they trust a guide that is selective.

Best for: hotels, guesthouses, restaurants, cafés and wine bars.

Bangkok skyline and the Chao Phraya River at dusk
02 / Investors

From visitor to homeowner

Many of our readers return to the same destination until they start looking at homes. International buyers, second-home seekers and long-term tenants find property on Holiplanet next to the guides of the cities they already know and love.

Best for: real estate agencies, developers and property managers.

Where you appear

Digital and print: two channels, two moments

The digital City Guide reaches people before they arrive. The printed guide stays with them during their stay. Use one or combine both for continuous presence.

Digital City Guides

Online, before the trip

Our City Guides on holiplanet.com are where travellers plan their days and choose where to stay and eat. Each guide links to curated directories of hotels, restaurants and real estate agencies and to the city's Media Gallery.

  • Always on, updated and searchable
  • Published in English and progressively in Italian, French, German and Spanish
  • Direct links to your website, booking page or listings
  • Part of a portal that also hosts our property marketplace
Printed City Guide · Free distribution

In hand, during the stay

A free printed edition of the City Guide is distributed at hotels, restaurants and points of interest across the city. Travellers pick it up on arrival and use it day after day, often taking it home as a keepsake.

  • Reaches visitors who are already in town and ready to choose
  • A long life on the table, in the bag and on the bookshelf
  • Advertising pages designed in the same style as the guide
  • Released city by city, in limited editions

Advertising options

What you can do with Holiplanet

Every plan is built around your city, your goals and your season. Here is what is available for each type of business.

An infinity pool above a tropical sea at sunset
For hotels

Be the place they book

Guests choose a hotel long before they arrive and often ask the hotel itself where to eat and what to see. Holiplanet places your property in front of them while they plan, and your hotel is also a natural distribution point for the printed guide.

Digital

Featured presence in the City Guide

A highlighted, clearly labelled placement in the guide's hotel directory, with photos, a short description and a direct link to your booking page.

Digital

Media Gallery showcase

Your best images featured in the city's Media Gallery, where travellers browse the look and feel of the destination.

Print

Advertising space in the free guide

Full, half or quarter page in the printed City Guide, in front of visitors who are already in town.

Print

Premium positions

Cover positions with maximum visibility, available in limited numbers for each edition.

Diners on a restaurant terrace overlooking Positano and the sea
For restaurants

Be the table they remember

Where to eat is the question travellers ask most, and they ask it several times a day. Your restaurant can be there when they plan their evenings online and when they open the printed guide on the way to dinner.

Digital

Featured presence in the City Guide

A highlighted, clearly labelled placement in the guide's restaurant directory, with photos, your specialities and a link to your website or reservations.

Digital

Media Gallery showcase

Your dishes and your dining room in the city's Media Gallery, in the food section travellers browse for ideas.

Print

Advertising space in the free guide

Full, half or quarter page in the printed City Guide, distributed at hotels and points of interest across the city.

Print

Premium positions

Cover positions for restaurants that want to be the first name visitors see.

A house on the hillside above Lake Como at Ossuccio
For real estate agencies

Meet buyers where their interest begins

Interest in property starts with the destination. Holiplanet connects the guides people read with a marketplace where they can buy or rent, so your agency reaches international buyers and tenants who already know and love the city. Beyond advertising in the digital and printed guides, we offer a complete set of services for agencies and developers.

Marketplace

Listings on the marketplace

Publish your properties for sale and for rent: they appear in the property search of our digital City Guides. How it works

Marketplace

Bulk listings

Upload your whole portfolio at once and keep it up to date, without entering properties one by one.

Services

Lead generation

Tell us what you want to sell and start receiving qualified enquiries from buyers in target. How it works

Services

Dedicated landing pages for projects

A dedicated page for a new development or a flagship property, with gallery, key details and an enquiry form, promoted through our channels.

Digital

Featured presence in the City Guide

A highlighted placement in the guide's real estate agency directory, with a direct link to your website and listings.

Print

Advertising space in the free guide

A page in the printed City Guide to put your brand in front of visitors who may become your next clients.

Holiplanet Marketplace · For agencies

Your listings, inside the City Guides' property search

Every digital City Guide has its own property search. When your agency publishes on the Holiplanet marketplace, your homes for sale and for rent appear right there, in front of people who are already exploring that destination.

  • Get in touchTell us about your agency and your properties through our contact form: a single home or your whole portfolio with bulk upload.
  • Appear in the City Guide searchYour properties enter the property search of the City Guide for their destination, alongside the guide's content on neighbourhoods and lifestyle.
  • Receive enquiriesInterested buyers and tenants contact you about your listings.

Lead generation · For agencies

Tell us what you want to sell. Start receiving leads in target.

You bring the property, we bring the buyers. We build the campaign around your listing and the people most likely to buy it, and we send you the enquiries.

Residential and office towers around a lake at dusk in Dubai
01 / Brief

Tell us what you want to sell

A single property, a new development or a portfolio: location, type, price range and the buyer you are looking for.

02 / Campaign

We put it in front of the right buyers

A dedicated landing page for the property or project, promoted to buyers and investors interested in that destination.

03 / Leads

You receive qualified enquiries

Contacts in target arrive directly to your team, ready for you to follow up and close the sale.

  • Single properties
  • New developments
  • Portfolios
  • Sale and rental

The printed City Guide

Advertising formats in the free edition

Ads are designed to sit naturally within the guide, in the same visual style, so readers see them as part of the experience rather than an interruption.

  • Full pageMaximum impact for your brand
  • Half pageStrong presence, flexible budget
  • Quarter pageIdeal for restaurants and cafés
  • Inside front coverThe first page readers open
  • Inside back coverSeen at every return to the maps
  • Back coverOne per edition

Technical specifications, distribution points and editions for each city are included in the media kit.

The printed Holiplanet Como City Guide, cover and open pages

The Holiplanet Como City Guide

Our editorial promise

Advertising that keeps the trust of our readers

Clearly labelled

Every paid placement, online and in print, is marked as sponsored. Readers always know what they are looking at.

Independent selections

Our editorial picks, including the Holiplanet Pick, are never for sale. They are based on the guide's own research and on public reviews.

Why it matters to you

A guide that readers trust is a guide they actually use. That trust is what gives your advertising its value.

How it works

From first contact to publication

  1. Request the media kit

    Tell us about your business and the city you are interested in through our contact form.

  2. Receive a proposal

    We suggest the right mix of digital and print for your goals, season and budget.

  3. Share your materials

    Send photos, texts and artwork. If needed, our team helps you prepare them in the guide's style.

  4. Go live

    Your digital placement goes online and your print ad appears in the next edition of the guide.

Destinations

Where you can advertise

Digital City Guides are online for the destinations below, with new cities added regularly. Printed editions are released city by city: the media kit lists current and upcoming editions.

  • Lake Como
  • Milan
  • Bergamo
  • Venice
  • Florence
  • Phuket
  • Ao Nang & Koh Lanta

Is your city not listed? Let us know, we may be preparing it.

Questions

Frequently asked questions

How much does it cost to advertise?

Rates depend on the city, the format and the period. Request the media kit through our contact form and we will send you options tailored to your business.

Can I combine digital and print?

Yes. Many partners combine a featured presence in the digital City Guide with a page in the printed guide, so they are visible both before and during the stay.

Can I advertise in more than one city?

Yes. Groups, chains and agencies active in several destinations can plan their presence across multiple City Guides.

Can I pay to be included in the editorial selections?

No. Editorial content and the Holiplanet Pick are independent and cannot be bought. Paid placements are always clearly labelled as sponsored.

Where is the printed guide distributed?

The free edition is distributed at hotels, restaurants and points of interest in each city. The list of distribution points for each edition is included in the media kit.

A white-sand beach with umbrellas and sailboats on turquoise water in Phuket

Media kit

Let's put your business in the guide

Tell us who you are and which city you are interested in. We will send you the media kit and a proposal built around your goals.

Photo credits

Positano terrace: Narbeh Arakil / Unsplash. Ossuccio, Lake Como: Steffen Lemmerzahl / Unsplash. Other photos and printed guide images: Holiplanet.