BikeinBO began in Bologna in 2014 as a bike rental and tour business, with the aim of helping visitors discover Emilia Romagna in an easy, ecological way. Working with certified tour guides, it built a range of tours, from classic cultural routes to food tours, family-friendly outings and mountain bike excursions led by specialist guides.
In 2018 the team adapted its bike tours into walking experiences, and Walk 'n Ride Travel was born as a travel agency with a focus on slow, sustainable tourism. Today it also runs school tours, private tours in several languages, bike rental, luggage storage and a tourist information point in central Bologna.